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WINSTON was a branding project which entailed creating a minimalistic/retro aesthetic for a cafe in St Kilda. The business wanted to separate itself from the competition by being modern and technologically advanced. To ensure this, a website and digital menu, accessible from a QR code (placed on tables) was developed. This, along with captivating design elements, branded food packaging, smartly presented uniforms, and social media accounts ensures the cafe responds to client and consumer demands. 

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